Point of view: Let's get intimate

As people appear to become ever keener to share personal details with complete strangers, boundaries are dissolving more each year and there are fewer and fewer products and industries that are considered taboo.

Point of view: Let's get intimate

Molly Flatt1000heads

One question I frequently get asked at my agency 1000heads is whether certain brands or industries are just too taboo to benefit from a word-of-mouth campaign.

Having worked with everything from tampons to nit shampoo, my answer is always no. I'm frequently amazed by what people are not only willing, but eager to discuss publicly; and our boundaries seem to be dissolving more each year.

A good example is healthcare. Pharma and medical companies have traditionally struggled to engage in social while navigating issues of confidentiality, competition and even embarrassment. But...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands