Walmart taps the growth hacking mindset

This event report shows how Walmart, the retail giant, is drawing on the idea of “growth hacking” to provide new and engaging experiences for consumers.

Walmart taps the growth hacking mindset

Stephen WhitesideWarc

Agility often is a challenge for massive enterprises, and for companies the size of Walmart, achieving meaningful innovation can be difficult.

One remedy to this dilemma for the Bentonville, Arkansas-based firm has involved adopting a philosophy known as "growth hacking". Such a strategy most typically is associated with start-ups like Uber, Airbnb and Dropbox, all of which famously identified ways of tapping digital data and new technology to create uniquely sticky products that serve unmet customer needs.

This process is intended to be iterative and provide solutions that...

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