Cisco: Flip Your Profile
Agency: DDB Group Singapore
Client: Flip Your Profile Cisco
Product:Handheld Camera Device
This campaign signposts the role of technologists as the new creative force in ad agencies. It proves brilliantly the work technologists do to reshape creative agencies, as highlighted in AdWeek's article, The Top 10 Technologists: The talents working in digital agencies, traditional agencies, and for themselves' by Ann Forbes Cooper1.
The challenge for this campaign was to impact not just the communication, but to re-engineer the client's products for breakthrough marketing in the new consumer landscape of social media.
After all, the greatest technology brands have to make the quantum leap from silicon to social. Even the coolest products now have to earn the 'Like' ratings and prove their worth on social media, before they can make it big at the stores.