Visa, Nike, Havas and Leo Burnett: Client/agency relationships at the 2012 Cannes Lions

Joseph Clift

These days, the Cannes Lions International Festival of Creativity is much more than an annual awards show (and party) for ad agency creatives. Clients and media owners are becoming increasingly prominent, both on the conference stage and on the conference floor.

With this in mind, it came as no surprise that client/agency relationships were one of the prevailing themes of the week's presentations. And major players on both sides had advice for delegates on how to work together effectively.

Visa & TBWA

One major future event featured prominently on stage at the Festival: the summer Olympic Games, which will open in London on 27 July. The Games equal big business for advertisers, whether a large official sponsor or a challenger brand considering an ambush marketing stunt. Indeed, one seasoned forecaster, Vincent Letang of MagnaGlobal, estimates that US adspend will receive an additional +1.7% uplift in 2012 thanks to a combination of the Olympics and the presidential election.