Multi-language multi-continent B2B community panel: How B2B research can effectively span the world

How B2B panels can successfully thrive in the international sphere of online research is explored in this paper.

Multi-language multi-continent B2B community panel: How B2B research can effectively span the world

Monique Morden and Eddie AccomandoVision Critical, Canada and Texas Instruments, USA

INTRODUCTION

The trend of globalization is alive and kicking. Global companies continue to expand into emerging markets where GDP growth is higher than in more traditional markets such as in North America which are experiencing lower rates of growth. Organizations developing strategies for these important regions are demanding market research to understand how they can successfully enter or expand within these fast growing countries. Economic growth in these countries and advancements in technology...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands