Youth demographics in India: Eroding hypocrisy, embracing reality

Younger generations of Indians are leaving behind the value systems of their parents, a shift which has implications for brands and marketers, particularly in a nation where almost two thirds of the 1.2bn-strong population are under the age of 35.

Youth demographics in India: Eroding hypocrisy, embracing reality

Abhishek ChaturvediGrey Worldwide

Young people are a major human resource in India. They are the key to social change and the driving force for economic development and technology. But harnessing these resources is a major challenge.

One reason may be the inhibitions created by a value system, established by the middle classes as a form of protection during uncertain political and economic times, which prefers to stick to the rules laid down by family for success and which frowns on young people plunging into new fields.

But with over...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands