Vodafone: Bringing alive the BlackBerry Boys on social media

OgilvyOne Worldwide

Entry Information

Country where program ran: India
Program start date: 03/10/2012
Program end date: 04/05/2012
Advertiser/Client Name: Vodafone India
Product/Service Description: Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone's success in a highly competitive and price sensitive market. Vodafone Group is one of the world's largest mobile communications companies by revenue. Vodafone currently has equity interests in over 30 countries across five continents.
Category: Communications/Utilities (CU)

Strategy