International Labour Organization (ILO): Hometown Fellow

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

For more information on this annual prize, visit www.warc.com/prize.

Campaign Details

Advertiser: International Labour Organisation (ILO)
Agency: McCann Healthcare
Brand: ILO Workplace AIDS Education Program
Campaign duration: November 2008 - June 2009
Campaign objective: Government and social aims
Country: China
Media used: Focused Mass Media, Outdoors, Sales Promotion, Events

Executive Summary: