1-800 CALL ATT For Collect Calls: Carrot Top

Brand Name: 1-800 CALL ATT for Collect Calls
Product Type or Description: Collect Calling
Category for this Entry: Telecom Services
Campaign Title: Carrot Top
Agency: Young & Rubicam, New York
Client: AT&T

 

Marketing Challenge

 

Breaking Pavlovian Behaviors

 

My challenge to you:

 

The next time you go out for a drink or two, stay out late and need to make a quick call, we want you to remember three things about this EFFIE entry. We don't believe you will. Why should you? You already have enough stuff in your head. But read on and we'll try...