1-800 CALL ATT For Collect Calls: Carrot Top
Brand Name: 1-800 CALL ATT
for Collect Calls
Product Type or Description: Collect Calling
Category for this Entry: Telecom Services
Campaign Title: Carrot Top
Agency: Young & Rubicam, New York
Breaking Pavlovian Behaviors
My challenge to you:
The next time you go out for a drink or two, stay out late and need to make a quick call, we want you to remember three things about this EFFIE entry. We don't believe you will. Why should you? You already have enough stuff in your head. But read on and we'll try...
What else does this article talk about?
- Telephone & internet services
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