GEICO: Unskippable

This case study describes how Geico, an American auto insurance company, reinvented pre-roll advertising in order to connect with millennials, the only growing demographic in the ultra-competitive world of auto insurance.

GEICO: Unskippable

Agency: The Martin Agency

Objectives

In the ultra-competitive world of auto insurance, Millennials are the only growing demographic.1 And while the industry has historically spent billions with a focus on TV, cord cutting and ad blocking...