HEAG Südhessische Energie: Free your utility company!

OgilvyOne worldwide GmbH

ENTRY INFORMATION

Category: Communications/Utilities
Country where program ran: Germany
Date program started/ended: January 2008

Product Description: ENTEGA Service Service provider for German utility companies

Advertiser/Client Name: HEAG Südhessische Energie AG (HSE)
Media Channels: DirectMail
Website: www.ogilvy.de

STRATEGY

Marketplace Challenge:

German utility companies get increasingly fenced-in in their scope of action by the flood of government regulations. Without the help of external service providers, it will very soon be virtually impossible to comply with all the official energy management guidelines. ENTEGA Service is such a service provider. How can we entice the industry's decision makers to visit our stand on the International Energy Fair “E-World”?