HEAG Südhessische Energie: Free your utility company!
OgilvyOne worldwide GmbH
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: GermanyDate program started/ended: January 2008
Product Description: ENTEGA Service Service provider for German utility companies
Advertiser/Client Name: HEAG Südhessische Energie AG (HSE)Media Channels: DirectMailWebsite: www.ogilvy.de
STRATEGY
Marketplace Challenge:
German utility companies get increasingly fenced-in in their scope of action by the flood of government regulations. Without the help of external service providers, it will very soon be virtually impossible to comply with all the official energy management guidelines. ENTEGA Service is such...