Allstate: Home Nurture emails

This case study explains how Allstate, the American insurance company, used email and interactive content to promote its products in a more targeted way.

Allstate: Home Nurture emails

Advertiser/Client Name: Allstate Insurance

Agency: UMarketing

Category: Insurance (IS)

Country Where Program Ran: United States

Program Start Date: 11/05/13

Program End Date: 03/31/14

Product/Service Overview: Allstate Auto or Home Insurance policies for prospects who have these policies with a competitor, but recently quoted online with Allstate.

Objective of the campaign

How do you convert undecided hand-raisers for homeowner's and auto insurance to new policyholders? Through a nurturing program that communicated in a differentiated manner to prospecting targets to address key concerns, and explained how Allstate met and exceeded these...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands