John Walker & Sons Voyager

Cleo Smeeth & Sabrina Viegas
Edelman Public Relations Singapore, Asylum Singapore, Precious Media, Love

Campaign details

Brand owner: Diageo
Agency: Edelman Public Relations Singapore, Asylum Singapore, Precious Media, Love
Brand: John Walker & Sons Odyssey Rare Triple Malt
Country: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Republic of, Malaysia, Philippines, Taiwan, Thailand, Vietnam, United Arab Emirates
Industry: Spirits, liqueurs
Media budget (USD): Up to $500k
Channels used: Branded content, Events and experiential, Internet - microsites, widgets, Magazines - consumer, Online video, Other and ambient media, Packaging and design, Product and other sampling, Product placement, Public relations, Social media, Sponsorship - event or property, Word of mouth and viral

Executive summary