Sega Corp – Toys and Games – World

STRATEGIC EVALUATION

Swot Analysis

Strengths

  • With its release of new game titles, Sega Sammy poses a strong brand image in the traditional toys and games sector in the domestic market.

  • Stronger game software for brands Sony PSP and Nintendo Wii consoles brought in positive sales for Sega Sammy. The introduction of wireless LAN internet connectivity, with exceptionally high resolution through CPUs with advanced graphics processing capabilities, and new methods of play that utilise unique input devices, continue to boost positive sales for Sega Sammy.

  • Pachinko business centres on pachi slot machines which serve as buffer mechanisms for the underperforming Japanese market while tightening international competition for video games software.