Kellogg's Special K discovers power of large-form digital ads

This event report discusses the use and effectiveness of large form digital ads, with reference to Kellogg's Special K, a cereal brand, in the US.

Kellogg's Special K discovers power of large-form digital ads

Geoffrey PrecourtWarc

Not long ago, when people talked about online advertising, the banner ad was the first form that came to mind. It wasn't long before the Interactive Advertising Bureau (IAB) brought order to a suddenly burgeoning batch of digital messages that came in all shapes and sizes.

And, in time, the IAB's Rising Stars program of display ads gave shape to a new standardized group of display formats that included some predictable names (billboard, filmstrip, and portrait) as well as some more obtuse groupings (pushdown, sidekick, slider) that...

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