Tetley Infusions

Tetley Infusions, a single-serve iced-tea drink mix, launched in the Canadian market in 2009 but failed to make a sustainable impression in a market totally dominated by the powder-based Crystal Light.

Tetley Infusions

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Section I — Basic information

Business Results Period (Consecutive Months):October 2009 - September 2010
Start of Advertising/Communication Effort:May 31 2010
Base Period as a Benchmark:October 2008 - September 2009

Section II...