The ARF spells out how cross-platform marketing boosts ROI

This event report outlines various findings from the "How Advertising Works" study produced by the Advertising Research Foundation (ARF).

The ARF spells out how cross-platform marketing boosts ROI

Courtney Cowgill

Chris Bacon, EVP/Global Research Quality & Innovation at the Advertising Research Foundation (ARF), has some compelling numbers to help support cross-platform marketing strategies.

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