The ARF spells out how cross-platform marketing boosts ROI

This event report outlines various findings from the "How Advertising Works" study produced by the Advertising Research Foundation (ARF).

The ARF spells out how cross-platform marketing boosts ROI

Courtney Cowgill

Chris Bacon, EVP/Global Research Quality & Innovation at the Advertising Research Foundation (ARF), has some compelling numbers to help support cross-platform marketing strategies....