The ARF spells out how cross-platform marketing boosts ROI

Courtney Cowgill

This event report outlines various findings from the "How Advertising Works" study produced by the Advertising Research Foundation (ARF).

The ARF spells out how cross-platform marketing boosts ROI

Courtney Cowgill

Chris Bacon, EVP/Global Research Quality & Innovation at the Advertising Research Foundation (ARF), has some compelling numbers to help support cross-platform marketing strategies.

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