Wateraid

Watson Phillips Norman

THE TEAM

Gail Cookson – Client Services Director
Maria Phillips – Creative Director
Diane Williams – Deputy Creative Director
Becky Watkins – Editor
Mick Eglinton – Art Director
Sandra Money – Head of TV
Amaryllis Hind – TV Producer
Gill Goodby – Account Director
Nicky Legg – MC&C
Louise Dean – MC&C

OTHER CONTRIBUTING COMPANIES

Mike Colling &Co
Eye 2 Eye Production

WHAT IS WONDERFUL...?

In a crowded marketplace, WaterAid stands out with its immediate and practical solution to poverty. We kept our message simple: “Give Water. Give Life. Give £2 a month.” Result? Since November 2007, this advert alone has resulted in 8,933 new regular supporters and a 60% ROI uplift.

OBJECTIVES

To drive high volume regular supporter recruitment, with one year ROI (excluding gift aid) greater than 0.5 and year 4 ROI greater than 2.0.

STRATEGY AND TARGETING