Alive: Giving print a new lease of life

This case study describes a campaign by Alive, an image recognition app created by TimesMobile of Times Group India, the publishing company, to link print and digital content.

Alive: Giving print a new lease of life

Swati Gauba and Ankur Agrawal

Campaign details

Brand owner: Times MobileAgency:Brand: AliveCountry: IndiaChannels used: Direct marketing, Email marketing, Events and experiential, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – business, trade, Magazines – consumer, Mobile and apps, Newspapers, Print – general, unspecified, Public relations, Social media, Word of mouth and viralMedia budget: 500k – 1 million

Executive summary

Alive is a revolutionary image-recognition augmented-reality application developed by TimesMobile Ltd, a subsidiary of India's largest publication...

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