Alive: Giving print a new lease of life
Swati Gauba and Ankur Agrawal
Campaign details
Brand owner: Times MobileAgency:Brand: AliveCountry: IndiaChannels used: Direct marketing, Email marketing, Events and experiential, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – business, trade, Magazines – consumer, Mobile and apps, Newspapers, Print – general, unspecified, Public relations, Social media, Word of mouth and viralMedia budget: 500k – 1 million
Executive summary
Alive is a revolutionary image-recognition augmented-reality application developed by TimesMobile Ltd, a subsidiary of India's largest publication...