Cannes Creative Effectiveness Lions: An analysis of entries to the 2014 awards

This analysis of the 2014 Cannes Creative Effectiveness Lions highlights trends in media channel usage, objectives, creative strategy and reported metrics, focusing on the differences between shortlisted campaigns and other entrants.
  • Television is no longer the dominant channel, although traditional channels continue to be a key feature of shortlisted campaigns, amplified by social media.
  • Humour, emotional engagement and storytelling featured often in the creative strategies of shortlisted campaigns.
  • The shortlist reported more metrics, on average, than all other entries, and over-indexed for awareness and "brand specific" measures.
  • A focus on the best entries highlights the winners, shortlist and other key cases, and includes comment from the judges....

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