Do you possess the hallmarks of a purpose-driven brand?
To seize the opportunity that purpose presents to brands, greater collaboration is needed between marketing leaders and colleagues from other functions of the business. Only then can brands forge meaningful relationships with customers for the long term. Charlotte West explains.
What do you do for a living? No, really, what do you do that matters? With more than 80% of employees citing purpose as a top driver of satisfaction in daily work, it's no wonder that you may be feeling a little bit on edge...