Do you possess the hallmarks of a purpose-driven brand?

This article asks readers whether their company has the appropriate purpose to drive meaningful relationships between brands and customers.

Do you possess the hallmarks of a purpose-driven brand?

Charlotte WestBusiness in the Community

To seize the opportunity that purpose presents to brands, greater collaboration is needed between marketing leaders and colleagues from other functions of the business. Only then can brands forge meaningful relationships with customers for the long term. Charlotte West explains.

What do you do for a living? No, really, what do you do that matters? With more than 80% of employees citing purpose as a top driver of satisfaction in daily work, it's no wonder that you may be feeling a little bit on edge...

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