Bold marketing leadership: getting better at sharing failures

In this article, the author encourages marketing leaders to talk about their failures so that everyone can learn from past mistakes.

Bold marketing leadership: getting better at sharing failures

Gemma GreavesThe Marketing Society

Gemma Greaves, chief executive of The Marketing Society, says it's time for us all to tell the truth about our mistakes. What's the worst that can happen?

Last month we persuaded four chief marketing officers to talk about their biggest mistakes in front of an audience of our members in London.

Alongside our new president, Syl Saller, CMO of Diageo, Annabel Venner, global brand director of Hiscox, Sarah Warby, outgoing CMO of Sainsbury's and Dominic Grounsell, global marketing director of Travelex, all revealed what they had learned...

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