How to Prevent a Hangover

In 1999 Profit Impact of Marketing Strategy produced the definitive report on the lessons learned from recessions occurring over a thirty year period.

How to Prevent a Hangover

Brave Strategies for Difficult Times

Tony Hillier andMarilyn BaxterPIMS' and Hall & Partners Europe

In May 1999, PIMS (Profit Impact of Market Strategy) produced the definitive report on the lessons learned from recessions occurring over a 30year period. Now, in 2001, as the slowdown in the economy reaches more and more sectors and the worlds experts are agreed that the effects of low growth in the US economy are moving to other markets, it is worth revisiting this data to dig for further insights.

To boldly go is the clear message for...

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