The British Heart Foundation – watch your own heart attack
Grey London
SUMMARY
Heart attacks kill 94,000 people a year in the UK. Many of those deaths are caused by “patient delay” – where people having a heart attack fail to call 999 immediately. The problem is that people don't know the full range of symptoms, and so don't realise they're having a heart attack.
Historically, campaigns – particularly communications campaigns – have been unsuccessful in changing behaviour. But the British Heart Foundation refused to accept that behavioural change is impossible. It believed communications could reduce patient delay by raising...