Warc Industry Trends Snapshot: Rescuing Retail - How brick-and-mortar retailers are innovating in-store to counter the threat of showrooming

Brick-and-mortar retailers face increasing challenges as volatile economic conditions and the ubiquity of smartphones drive the burgeoning trend of showrooming.
But the fight against showrooming will see retailers strive to offer consumers tangible benefits, interactive experiences, and improved customer service in order to justify the potential price premium of purchasing in physical stores. This Snapshot includes examples of brands ahead of the curve....

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