The 2001 Census: New Free Data For Researching The UK's Population
Demographic Decisions Ltd
Why is the Census so important?
Use of Census data has exploded in the last two decades. Government has always used it for allocating resources to local areas, but the major growth has been in the marketing world. Much of the market research conducted in this country is underpinned by the Census it provides the bedrock of information about the dispersion of population and households, which is essential for planning, controlling and executing all types of consumer research.
Market analysts also geodemographic classifications to segment and target their customers and prospects. The Census is regarded as a foundation of area analysis, assessing store locations and targeting local marketing campaigns. The Census underpins many decisions involving investments of billions of pounds every year.