The Wrigley Company Pty Limited – Wrigley's Extra: Waking A Sleeping Giant
Agency: DDB Sydney
“Our job is to bring the dead facts to life” – Bill Bernbach
Being number one doesn't mean that you can try any less hard – infact it often means the reverse as to grow your business requires category changing activity.
This case study looks at how a new insight (based upon otherwise “dead facts”) when brought to life in a way that includes both business and communications:
Increased brand and sales measures
Changed consumer behaviour
Grew a brand that is virtually its own category