ESOMAR's Asia Pacific 2014 Conference: Celebrating Asian creativity in market research

Manfred Mareck
Research Marketing

ESOMAR's Asia Pacific 2014 Conference – "Celebrating Asian Creativity" – showcased a strong range of papers on the many new tools and techniques available to researchers, together with crucial consumer insights to help drive product development, brand positioning and advertising.

Browse all papers from ESOMAR Asia Pacific 2014

Mobile research: on the move in Asia

Some of the mobile market research carried out in Asia remains experimental, with many clients not yet embracing this channel with a full-blown budget shift – despite benefits such as quick turn-around and immediacy of consumer response. But several papers gave some great examples of the use of mobile for data collection.