ESOMAR’s Asia Pacific 2014 Conference: Celebrating Asian creativity in market research

This paper summarises the key papers and presentations from ESOMAR’s Asia Pacific 2014 conference covering the latest market research trends and developments across the region.

ESOMAR's Asia Pacific 2014 Conference: Celebrating Asian creativity in market research

Manfred MareckResearch Marketing

ESOMAR's Asia Pacific 2014 Conference – "Celebrating Asian Creativity" – showcased a strong range of papers on the many new...