ESOMAR’s Asia Pacific 2014 Conference: Celebrating Asian creativity in market research

Manfred Mareck

This paper summarises the key papers and presentations from ESOMAR’s Asia Pacific 2014 conference covering the latest market research trends and developments across the region.

ESOMAR's Asia Pacific 2014 Conference: Celebrating Asian creativity in market research

Manfred MareckResearch Marketing

ESOMAR's Asia Pacific 2014 Conference – "Celebrating Asian Creativity" – showcased a strong range of papers on the many new tools and techniques available to researchers, together with crucial consumer insights to help drive product development, brand positioning and advertising.

Browse all papers from ESOMAR Asia Pacific 2014

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