ESOMAR's Asia Pacific 2014 Conference: Celebrating Asian creativity in market research
ESOMAR's Asia Pacific 2014 Conference – "Celebrating Asian Creativity" – showcased a strong range of papers on the many new tools and techniques available to researchers, together with crucial consumer insights to help drive product development, brand positioning and advertising.
Mobile research: on the move in Asia
Some of the mobile market research carried out in Asia remains experimental, with many clients not yet embracing this channel with a full-blown budget shift – despite benefits such as quick turn-around and immediacy of consumer response. But several papers gave some great examples of the use of mobile for data collection.