The Warehouse Limited: Get in on the secret part 2
Aim Proximity
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: New ZealandDate program started/ended: 9th - 14th February 2009
Product Description: The Warehouse department store - NZ's largest retailer.
Advertiser/Client Name: The Warehouse LimitedMedia Channels: Direct MailOtherWebsite: http://www.getinonthesecret.co.nz
STRATEGY
Marketplace Challenge:
The Warehouse is New Zealand's equivalent of Wal-Mart. With 83 stores nationwide, it provides low cost products across all categories to the masses. Valentines Day is a key date on all retailers' calendars, and one that is...