Tigerair Australia: Infrequent Flyers Club

This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.

Tigerair Australia: Infrequent Flyers Club

Agency: McCann Melbourne

Brand: Tigerair Advertiser: Tigerair Country: Australia

Objectives

Introduction

In 2014, Australia's unpopular and unprofitable low-cost airline Tigerair, set out to do the seemingly imposs

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