The Economist: Raising Eyebrows and Subscriptions

This case study shows how The Economist, an international news publication, used a targeted campaign to increase its reader base and sales.

The Economist: Raising Eyebrows and Subscriptions

Principal author: Darren Burnett, Proximity London Ltd
Contributing authors: Nick Baker and Sarah Brown, Proximity London Ltd; lain Noakes, The Economist, Neil Peace, UM London

Summary

The Economist'squality content...