The Connected Consumer

This presentation provides some key themes and statistics from a report by Ofcom, the UK communications regulator.

  • Since the 1950s viewing habits have changed massively, with more people watching more TV.
  • Further, consumers are using second devices whilst watching TV, including activities related to the thing they are watching.
  • Second screens are fuelling social conversations round TV, allowing them to take place in real-time where they were previously discussed later....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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