The Market Research Industry

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John Kelly,
Market Direction

At ESOMAR we hope that, in a modest way, we can through the work of our profession contribute to the continuation and development of democracy, and by education help to fight obscurantism. 

We believe that the way to combat threats to our way of life (specifically terrorism) is by having justice, fairness, human rights, rational debate, fair trade, inter-cultural understanding and development. A key element of our mission is to help make peoples voices heard, by providing a platform for the open exchange of ideas by research professionals from all over the world. Our mission has never been more relevant, now that globalisation and developments in ICT are transforming international business on an unprecedented scale. The headlong rush to a multi-dimensional economy is producing profound changes in the structure of society, business and its ways of working some of these changes were predicted, many others were not, and who knows what lies in store?