Shop While You Talk: Determinants of Purchase Intentions Through A Mobile Device

As mobile devices become ubiquitous in consumers' lives they are starting to play a major role in consumers' shopping experiences.

Shop While You Talk: Determinants of Purchase Intentions Through A Mobile Device

Archana Kumar and Avinandan Mukherjee Montclair State University, United States

Introduction

The unprecedented technological development in mobile devices, mobile computing and mobile web has resulted in significant growth of mobile commerce, which refers to one- or two-way exchange of value facilitated by a mobile device (MMA, 2010). In the context of retailing, mobile commerce encompasses shopping via Internet-enabled mobile devices (i.e., smartphones and tablets) that is rapidly emerging as a new retail channel. Many customers use their mobile devices in several ways to initiate shopping...

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