Unlocking barriers to high ticket purchase
Sunita VenkataramanIntel, SingaporeRadhecka RoyIpsos, Singapore
INTRODUCTION
Indonesia is fast emerging as a key market for most companies and there are many things we know about Indonesia today, for instance:
- There are over three million Blackberry owners connected to the Internet;1)
- 94% of all Indonesians watch TV, but interestingly, resort to multiple screens independent of content, location or occasion;2)
- Sales of cars, consumer electronics are booming.
Yet, in many ways, Indonesia continues to buck against many a mature-market trend:
- Despite strong growth, PC sales remain lower than the claimed desire;...