Bundaberg Rum: Watermark

After devastating floods in Queensland, Australia, local distillery Bundaberg Spirits wanted to accelerate the recovery process by boosting community spirit and raising funds for rebuilding.

Bundaberg Rum: Watermark

Agency: Leo BurnettClient: Bundaberg SpiritsProduct: Watermark

Objectives

This situation defies procedure and common marketing goals. The floods were an unexpected, overwhelming disaster that required a quick and decisive response....

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