Using Neuromarketing to Discover How We Really Feel About Apps

Melody Adhami

Mobile marketing agency Plastic Mobile and neuromarketing firm True Impact Marketing use cutting-edge neuromarketing technology to determine what really resonates with users when browsing, selecting and purchasing items on mobile.

Using Neuromarketing to Discover How We Really Feel About Apps

Melody Adhami Plastic Mobile

Introduction

While moving out of its adolescence, mobile is still the new kid in town in the digital playground. But its growing global ubiquity has seen it garner more and more attention from brands taking to the idea of connecting with their customer anytime, anywhere.

As a result of its increasing consumer adoption, an increasing amount of research has been conducted to determine what business opportunities mobile presents as an added channel for driving revenues through m-commerce. While the quantitative data created and consumed every...

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