Speed Read - Unleash innovative spirit

The central theme of the book is the concept of serendipity and how fine the line is between divine inspiration and blind luck.

Speed Read – Unleash innovative spirit

Nick Jefferson

This Speed Read was originally published in Admap - March 2013 issue.

The Science of Serendipity illustrates how organisations must innovate and explains how practical steps can be taken to ensure that the environment is right for one or more of the workforce to come up with that spark or 'moment of serendipity'

In a jargon-free style built on a practitioner's observations and anecdotes, The Science of Serendipitytraces the dilemmas that executives face when it comes to innovation. Tapping into 20 years' experience on the...

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