Yasuni National Park: Sometimes it is better to do nothing

Maruri Grey Guayaquil

Advertiser: La Presidencia De La Republica Del Ecuador
Brand: Yasuni National Park
Country: Ecuador

Objectives

Sales Objective:

  • Attracting international contributions, with a target of $ 100 million USD, in a period of 9 months.

Interim Objectives:

  • Our ambitious campaign objective was to (a) impact the world, (b) educate world leaders and nations on the global importance of preserving the unique and irreplaceable value of the natural reserve Yasuní, (c) generating in those leaders and nations the desire to offset the loss of an irreplaceable natural habitat for the benefit of the world in exchange for a relatively small payment to the Government of Ecuador (based on the market value of the barrels of oil not removed from Yasuni).

Strategy