Vivo: 1284
Agency: Y&RClient: VivoProduct: Telecommunications provider
Objectives
For a company that sponsors the Brazilian National Soccer Team, the World Cup is the most important stage for the activation and return on this investment. However, besides the nine brands that sponsor the Brazilian National Team, there are dozens of others that use the soccer theme in their communications.
Vivo is the largest mobile carrier in Brazil and has sponsored the Brazilian National Team since 2005. Before the 2010 World Cup it faced a major hurdle: one of its main competitors bought the country's largest TV...