Aging: Moving beyond youth culture

Euro RSCG Worldwide surveyed 7,213 adults in 19 countries to better understand changing values related to aging, identify unmet consumer needs and uncover areas of opportunity.

Marketing to youth
Marketing to older adults (55+)
Older adults (55+) lifestyles & attitudes
Demographic & socio-economic segmentation
Geodemographic & regional segmentation

Aging: Moving beyond youth culture

Euro RSCG Worldwide surveyed 7,213 adults in 19 countries: Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, the Czech Republic, France, Germany, Hungary, India, Ireland, Mexico, the Netherlands, Poland,...

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