Living Streets – Walk to School

Design for Society
Charity/Brand identity
Felton Communication

EXECUTIVE SUMMARY

Half our children don't walk to school regularly, and more and more primary school children are being driven to school in a car. It's a trend that contributes to lower fitness, childhood obesity, urban congestion and air pollution.

Living Streets campaigns to reverse this by engaging children and parents with environmental, social and health messages through a variety of school resources.

When Feltons took on the rebrand in 2006, campaign activity was disparate, the campaigns were clearly not engaging the children and the incumbent agencies kept all the surplus income from the resources they sold.

Achievements

  • The cost of campaign resources to participating local authorities and schools have decreased despite improved design and production quality.