ANWB - Dries komt waar Fons nie komen kan nie

ANWB, the largest car breakdown service in the Netherlands wanted to increase awareness of its 'ANWB voor Bedrijven' (ANWB for Companies) service for small and medium sized companies.

ANWB - Dries komt waar Fons nie komen kan nie

Agency name: the people's valley Client name: ANWB Category: Small budget Campaign

BACKGROUND

Dutch telecom company KPN introduced a commercial in which Fons, the clumsy singer, is stranded on the German highway with car trouble. The car trouble causes him to miss his career breakthrough in Germany.

Two weeks later, Holland was going mad due to the news that the famous Dutch singer Dries Roelvink had released a German single in Germany and was planning a big tour. Dries had not yet scored a hit in the Netherlands but was...

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