Microsizing: The Smaller, the Better

This 2008 article explores the shared contemporary consumer desire to "think small". This trend can be seen in the popularity of brands including the Mini and the iPod Nano.

Microsizing: The Smaller, the Better

Microsizing is the new right-sizing as the move toward “less is more” breaks the gravitational pull of “bigger is better” for Americans. There are Minis on highways, Nanos in pockets and micro-TV series online. But it's in the food industry where consumers' continuing desire for fresh experiences, a growing sensitivity to consuming too much and a new consciousness about spending converge to create an environment that's ripe for an explosion of huge opportunities in the world of itty-bitty offerings. This week's MONITOR Minute looks at the growing trend among consumers to “think small.”

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