Closing the price gap: retailers, brands and the future of private-label food

Tim Eales
IRI

As we slowly, if cautiously emerge from the global recession, private label ranges continue to play an important role for retailers and manufacturers. No longer the poor relation, private label products are produced by retailers to compete with national brands and have seen a huge rise in popularity over recent years.

Private label is a multi-tiered approach covering economy, standard and premium ranges, which means there are often savings to be made for consumers who believe the quality of the goods on offer is as good as national brands and make the switch. Retailers have certainly been presenting a good case when it comes to persuading shoppers that private label products can give them quality as well as value.

This is particularly true in Germany and the UK where shoppers feel they are getting a good deal and savings remain attractive.