Hornbach: Every change needs a beginning

With this campaign, Hornbach, a German DIY retailer, aimed to reach a new target audience outside of hardcore DIY enthusasts.

Hornbach: Every change needs a beginning

Heimat Berlin

Advertiser: HornbachBrand: HornbachCountry: Germany

Objectives

Even in the most saturated markets, there's potential for growth. You just have to know where to find it.

HORNBACH is a well established brand in the competitive German DIY market. What makes this brand successful is a unique approach: The "Project". "Project" is not just another term for Do it yourself. It is far more. The German people know: real home-improvement is a project. Go to HORNBACH, if you have one of those jobs to do. But if all you need...

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