Panel doubling operation. Meter size and effects on the quality of planning

Walter Pancini

Within the extremely complex framework of Italian television, Auditel is working on doubling the meter panel and the adoption of new meters.

Panel Doubling Operation. Meter sample size and effects on the quality of planning

Walter PanciniAuditel, Italy andGiovanni RampiAGB Italia Group, Italy

BACKGROUND

In 1984, when Auditel was established, a very hard-fought battle was on for audiences - a nothing-barred battle. Data produced by different methods were exchanged like stone-throws by public and private networks.

Finally, the will for an agreement prevailed and the parties sat at a peace-making table with the aim to set up an organization able to measure television audience in Italy in an impartial manner. This organization would be governed equally by all...

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