@sweden: Curators of Sweden
Client: Swedish institute/VisitSwedenBrand: @swedenAgency: Volontaire Category: Small BudgetCountry: Sweden
Sweden is using a new strategy to reach travelers that want to visit the country. Instead of the traditional brochures and advertising campaigns, the country is handing over its national twitter account to its citizens. It was the first country in the world to let go of an official communication channel and hand it over to the people. Every week, someone else is @sweden, ruler of the world's most democratic twitter account. Week by week, tweet by tweet,...