Electric Ireland: Tweet Cafe

This campaign for ESB Electric Ireland, a utilities firm, needed to reduce its market share in order to meet regulatory standards.

Electric Ireland: Tweet Cafe

Client Company Name: Electric IrelandBrand Name: Electric IrelandAgency:Tequila IrelandCategory:Innovative Idea or Concept;Sponsorship/Joint Effort/Tie-inTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Ireland

Background

In 2011, ESB Electric Ireland faced a unique challenge in having to comply with reducing market share in order to meet regulatory standards. Following deregulation, the main challenge for ESB Electric Ireland was to maintain its position as Ireland's leading energy provider in a considerably more competitive playing field, (with Bord Gais & Airtricity being the key competitors in the consumer and business markets)....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands