Electric Ireland: Tweet Cafe
Client Company Name: Electric IrelandBrand Name: Electric IrelandAgency:Tequila IrelandCategory:Innovative Idea or Concept;Sponsorship/Joint Effort/Tie-inTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Ireland
Background
In 2011, ESB Electric Ireland faced a unique challenge in having to comply with reducing market share in order to meet regulatory standards. Following deregulation, the main challenge for ESB Electric Ireland was to maintain its position as Ireland's leading energy provider in a considerably more competitive playing field, (with Bord Gais & Airtricity being the key competitors in the consumer and business markets)....