Lowdown: Virtual reality

This article examines the current state of virtual reality (VR), following renewed attention and interest into this developing technology after Facebook's purchase of Oculus Rift.

Lowdown: Virtual reality

Nadya PowellLost Boys

When Facebook bought Oculus Rift, the virtual reality headset, for $2bn in July of this year, virtual reality became a grown-up agenda item. It was no longer a piece of geekery belonging solely to gaming – it was something on which a very astute company placed a big bet. But this acquisition has perhaps been a distraction. Prior to and since this acquisition, brands have experimented with virtual reality as it presents a compelling and immersive way for brands to capture hearts and minds. So let's take a non-virtual look…

Perhaps the most...

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